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Markup calculator

Type your cost and a markup, or a price: get the selling price, profit and real margin.

Type your cost and one other number. Prices are without tax.

Your files never leave your device. Everything happens in this browser tab. Nothing is uploaded, and closing the tab erases it.

How it works

  1. Type your cost.
  2. Type any one other number: the selling price, the margin, the markup or the profit.
  3. The others fill themselves in, ready to use.

Questions

What is the difference between margin and markup?

Both compare profit, to different things. Margin is profit divided by the selling price. Markup is profit divided by the cost. Buy at 60, sell at 100: the profit is 40, the margin 40%, the markup 66.67%.

How do I work out a selling price from the margin I want?

Divide the cost by 1 minus the margin. For a 40% margin on a cost of 60: 60 ÷ 0.6 = 100. Type the cost and the margin above and Dozo gives you the price.

Is 50% markup the same as 50% margin?

No. A 50% markup on a cost of 100 sells at 150, a 33.33% margin. A 50% margin on the same cost sells at 200, a 100% markup. Mixing them up is a common way to underprice.

Does this include tax?

Only if you type prices with tax in them. For a true margin, use prices without VAT or sales tax on both sides.

Is anything sent or saved?

No. The sums happen in your browser and nothing is kept.

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